Sunday, July 11, 2010
Capitalize on the People You Know
A large part of the solution to getting referrals and leads is to capitalize on the people that you know. Connect more deeply with more people who are already around you. Those that are involved in the same activities, interested in the same issues, or pursuing the same goals. When you already share a common purpose with someone, the rest of the process of conversation and conversion flow more easily. Do correspond with the list of people you know during the many holidays that we celebrate. If you don't do this, you are missing tremendous opportunities to capture the attention of your customers and prospects. Using targeted personalized messages through greeting cards can send a message of appreciation to these people that is light years ahead of what your competitors will do.