Thursday, January 31, 2013

Reach Out During The Holidays

It is imperative that you stay in contact with your list during the holidays. When you send cards on holidays and birthdays it shows that you remember the person and are thinking of them. It can also be a good icebreaker if you have not talked in some time. Despite the immense popularity of e-cards, Facebook greetings and Twitter shoutouts, people still enjoy receiving mail. The holidays are an especially good time to send out greetings cards because many people love displaying their cards throughout the season. Walk into many American homes during the holidays and you'll likely see a row of cards proudly displayed on a fireplace mantel or end table, pinned to a bulletin board or attached to the refrigerator door with magnets. Businesses do the same thing as they showcase cards from both clients and vendors.

Holiday cards are thus a wonderful way to not only reach out to your customers and let them know that they're important to you but to keep your brand front-and-center as well. Whether you're an HVAC dealer, independent coffee shop owner, interior design firm or other type of business owner, you can reap a lot of goodwill as well as solid brand awareness with a well-designed and planned holiday greeting card campaign.

No comments:

Post a Comment