Sunday, September 19, 2010

Top of the Mind Awareness (TOMA)

It is so critically important to be in frequent contact with you clients and prospects if you are a business person and deal directly with the public. Joe Girard who is the #1 Salesman in the world (according to the Guiness Book of World Records) says a lot of his success came from simply sending 12 cards a year to his past clients. He just wanted to keep in touch with them. He didn't make it a sales message he just sent them a personal note to keep in touch. The personal touch pulls at the heart-strings of your clients and gets them to remember you. The best way to do this is with the 5 X 7 greeting card in your own handwriting with a personal message. Top of the Mind Awareness (TOMA) goes a long way to increase customer loyalty, cement relationships and have your clients and prospects remember you as the expert in your field.

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