Saturday, May 22, 2010

Think About The Best Referral For Your Business

As you begin your new business or whether you have been in business for a while sometimes the hardest part is getting the word out about who you are and what you have to offer. As you start to recognize your target audience and advertise to them, you will also need to begin thinking about how you can create referrals from any customers you take on. Indeed, advertising through word of mouth is one of the finest sources of securing more work for your business.

So let's proceed to discuss numerous ways in which to generate referrals for your business. The purpose of this blog is to assist any business owner in dramatically increasing the number of referrals for their business, to have their clients love them more than they already do and to get their prospects to choose them above and beyond the competition so that they can FLAT out dominate their marketplace.

First have it clearly entrenched in your mind what the perfect referral would be. We have all sold to certain individuals and after the sale have asked them for a referral or two. They may have just given you a few names of friends and families that they know. However, when you contact these referrals you find out most of them already have the product, do not need the product, or in no way could even come close to purchasing the product. Therefore, before you even ask for a referral it is important to make it clear to your existing customers exactly what type of person you're looking for. In my opinion, one highly qualified referral is worth five referrals which have not been qualified. In the main, establish what you are offering and the kind of person who may need your product or service.

Refer with an incentive. It is much easier to be referred and to refer someone if there is some type of incentive attached to that referral. For instance, you may want to offer a free promotional deal for any existing customers who give you qualified referrals. Furthermore, to make it easier for customers to do this, it might be a good idea to offer the referred customers something for free as well. For example, your could offer a free trial of your product or a free consultation for any service you offer. In essence, make it as easy as possible for a customer to recommend your business, both from their perspective and the perspective of the people they refer.

Collaborate with someone who has potential customers you would be interested in taking on. Strike up a deal or business proposal with another company which is already dealing with your type of customer or client, but is not competing for the same business. For example, if you are a home inspector or do home staging you might want to join up with a group of realtors or a real estate company. This can create cross - referrals for each business and thus result in a win/win situation.

Did you ever think that just sending a handwritten greeting card saying a sincere thank you to your clients for their patronage would go a long way in cementing relationships, increasing customer loyalty and dramatically increasing referrals? Think about it, how many business people actually do this? The answer is not many, which is a sad state of affairs!

These are just a few ways of how to generate referrals for your business. Be proactive, get energized and go outside your comfort zone and search for those referrals. Create incentives and find good qualified referrals, so that you can help your business grow. As Neale Donald Walsch says, "Life begins at the end of your comfort zone."

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